Dec
What is the Tony Tan Caktiong
In the Philippines, the term junk food is just about associated with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a person name Tony Tan Caktiong. The humble beginning for Tony was working with his dad to operate a kitchen in Fujian, China. In 1975, Tony began his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon town.
in spite of his success with the ice cream parlors, Tony failed to stop there. He looked around the planet and saw the kind of success chains like McDonalds were having. Rather than opening a franchise for an existing fast food chain like Burger King or Wendy’s, he made a decision to expand with the opening of his very own chain of hamburger-serving fast food restaurants named Jollibee in 1978.
Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino folk. Instead of trying to find out everything from scratch, Tony journeyed to the US to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these tried and tested business practices back in the Phlippines, Tony’s difficult work commenced to repay when his business began to quickly expand. The division of Jollibee Philippines truly tries to serve the specific wishes of the Filipino folk and its culture by focusing its product development as well as its promoting and advertsing to target the unique and standard Filipino family.
Today Tony Tan Caktiong serves as a success story and an inspiration for entreprenuers around the globe. This was solified in 2004 when Tony was voted the entrepreneur of the Year by Ernst & Young. The boss man of Ernst and Young, James S. Turley claimed,’These awards are about celebrating worldwide entrepreneurship and the desire to repeatedly innovate and expand. Tony’s story is a truly inspiring one, on both these counts. We are delighted he has been selected to get this year’s award.’.
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